One Niseko Resort Website Design
Overview
One Niseko Resort's website redesign focused on creating a friendly user experience. The
goal was to integrate an online booking system, showcase diverse room options, and
highlight the resort's activities and facilities, offering a comprehensive platform for
potential guests.
Role
Web Designer
User Research, User Test
Prototyping, Wireframing
UI Design, Responsive Web Design
Frontend Development
Skill
UX/UI Design
Responsive Website Design
HTML / CSS / JS
The Challenge
The challenge was to merge functionality with aesthetics, ensuring a user-friendly interface
while incorporating essential features like the online booking system and activity
introductions, all while capturing the essence of One Niseko's unique offerings.
Planning
Agile allows teams to adapt quickly to changing user needs and market conditions, ensuring
the final product is more likely to meet user expectations.
Cross-functional collaboration fosters a shared understanding of project goals and enables team members to contribute their expertise throughout the entire development process.
Cross-functional collaboration fosters a shared understanding of project goals and enables team members to contribute their expertise throughout the entire development process.
UX Design
Our UX design prioritizes simplicity without compromising functionality. Intuitive
navigation, clear data visualization, and a streamlined interface create a seamless user
experience, enhancing accessibility and user satisfaction.
User interviews, explored guest preferences in candid talks, shaping the design to align with One Niseko's unique appeal.
A/B Tesing, conducted A/B tests to compare different design elements, optimizing the website for higher engagement and conversion rates.
Click Tracking, utilized click tracking to analyze user interactions, refining navigation and content placement based on real user behavior.
Usability Testing, rigorously tested features for a smooth guest journey, fine-tuning the interface based on user expectations and ensuring optimal usability.
User interviews, explored guest preferences in candid talks, shaping the design to align with One Niseko's unique appeal.
A/B Tesing, conducted A/B tests to compare different design elements, optimizing the website for higher engagement and conversion rates.
Click Tracking, utilized click tracking to analyze user interactions, refining navigation and content placement based on real user behavior.
Usability Testing, rigorously tested features for a smooth guest journey, fine-tuning the interface based on user expectations and ensuring optimal usability.
Sketches
Initial sketches were crafted, outlining the website's structure and key features. This
phase allowed for quick ideation and collaboration, setting the foundation for the
subsequent design stages.
Wireframing
Detailed wireframes were developed, mapping out the website's layout and functionality.
This stage ensured a clear visual hierarchy, guiding users seamlessly from exploring
room options to booking flights and immersing themselves in resort activities.
UI Design
The UI design prioritized a clean and modern aesthetic, reflecting the resort's upscale
image. Engaging visuals and intuitive navigation were incorporated, creating a cohesive
brand presence. Vibrant imagery showcased room types, activities, and facilities, providing
an immersive preview of the One Niseko experience.
Responsive Web Design
Tailored for diverse devices, our responsive design seamlessly adapts across screens.
From desktop to mobile, users experience effortless exploration, ensuring consistent and
visually appealing access to One Niseko's offerings on every platform.
